About

ACCOMPLISHED ART DIRECTOR
EXPERIENCED IN PROFIT &
NON-PROFIT COPORATE BRANDING
AND PUBLISHING
20+ years’ experience delivering unique design solutions for a range of well-known Canadian brands, arts & culture organizations, corporations in the the non-profit and for-profit sectors. Collaborative design approach features dynamic layouts and impeccable typography using unique problem solving skill. Creative thinking and resourcefulness elevate brands that clearly communicate brand messaging, via wide-range of digital and physical vehicles including print, interactive, web and installations.

PROFFESIONAL SKILLS

Branding Strategy:
Created concept and led strategic branding project conceptualization to transform brand awareness, appeal and congruency for St. James Town Community Corner via a complete re-brand strategy and redesign to a friendlier, welcoming and more accessible brand (“The Corner”).

Creative Direction:
Rebranded annual report series for non-profit organization with an innovative design that was praised by senior management, showcased in office suite and boosted overall brand profile.

Art Direction:
Created numerous corporate branding projects with consistent branding style and components that were applied to signage, banners, powerpoint templates, social media, business cards and other corporate materials for variety of organizations.

Editorial Layout:
When I art directed community newspapers several editors sent an email to my boss praising the layout of the newspapers I worked on. My boss asked who designed a spread when he saw it was on the senior editor's computer being checked.

UI/UX Design:
Successfully guided a client in a new design direction when I knew the photographs they wanted could not be accommodated in their budget. A fellow designer who I respect told me he really liked a Ecommerce website I art directed.

Typography / Typesetting:
Recognized as “The Type Guy” for deep and refined expertise with typography; asked to use my type skills to finesse the Canada Post logo. Also asked to check the type of other designers in the studio.

Photography:
Photoshop skills are strong from using the program as a graphic designed, serious amateur photographer and pre-press work.

Project Management:
It was not unusual for me to have 3 deadlines a week for several weeks at a time so I learned to schedule my own time and deal with any potential production issues ahead of time.

Project Experience:
Branding applied to cross platform materials, Annual Reports, Corporate brochures, Corporate Identities, Marketing Brochures, Marketing Sell Sheets, Art Catalogues, Posters, Info-graphics, Trade Books, Newsletters, Newspapers, Magazines, Animated
graphics, Web sites and Exhibition graphics.

SOFTWARE KNOWLEDGE
InDesign: Advanced
Photoshop: Advanced
Illustrator: Advanced
QuarkXPress: Expert
Powerpoint: Advanced
Acrobat: Advanced
Microsoft Office Suite: Intermediate
Newsgate: Advanced
Scanning: Advanced

Dreamweaver: Advanced
CSS and HTML: Advanced
CMS: Working knowledge
Wireframing: Advanced
After Effects: Intermediate
Modernizr: Advanced
jQuery and PHP: Working knowledge and
intermediate coding experience
Balsamiq: Intermediate
WordPress: Intermediate
MailChimp: Intermediate

Microsoft Suite: Advanced

Contact:
boyle.ink@gmail.com